Ask the "What" Questions
What is the issue? This may seem like a strange question, but in fact it is critical. Too often citizen groups come together, but their concerns that are too big to work on effectively or too vague to be able to define a direction. It is worth taking the time to define your issue carefully so that solutions can begin to emerge. For example, a group may be concerned about gang violence, but their organizing campaign may focus on more recreational opportunities on the street, a greater police presence or developing and funding a neighborhood mentoring program.
What research needs to be done? Research is not just facts and figures. It includes talking to the public, understanding the players and the legislative process, finding out what other groups have learned about this issue and much more. Take some time to do basic research.
Goals: Set 3 -5 goals for your campaign initially. You can always add more as you gain victories. Think about goals in two ways. What is the public policy or attitude you wish to change? These are your external goals. What will help you build power and capacity at the grassroots? These are your internal goals. Have a mix of policy and grassroots goals so that you are always building capacity, even if your policy goal will take some time to be won. Evaluate your goals using the SMART test. Are they Specific, Measurable, Attainable, Relevant and Timely? The SMART test will help you to be strategic and practical as you set your goals.