Get it Out to Voters
Remember, person-to-person voter education works best. Devise a strategic plan for distribution, including your goals on how many you want to hand out and who you want to target.
Set goals. Determine how many voter guides you need to distribute.
Get them printed. You can do this yourself, or "in house", or take them to a print shop. Whenever possible, it is best to use a union print shop to support organized labor-especially if they are one of the constituencies you are hoping to educate on the issues!
Target your distribution. Go to areas or events where there are people who may support your issue. Being non-partisan does not mean that you can't be smart about where and how you distribute your voter guide. Hand them out on street corners, leave a pile in coffee shops and restaurants, and drop some off in college dorms.
Give it to your friends, and have them give it to their friends, and have them give it to their friends... remember, people listen to those they trust about who to vote for.
Set up a table at community events-farmer's markets, fairs, concerts, etc.
As you distribute the guide, sign people up to receive more information closer to election day. Get their names, addresses, phone numbers, and emails. This way, you will have their contact information and can follow up with them to make sure these educated voters get to the polls.