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Not politics as usual- advanced strategy for running and winning a progressive campaign.
Thinking of running for office or running a campaign in the 2010 election cycle? Tuesday, November 2nd 2010 may seem far off, but if you are serious about taking the campaign plunge, now is the time to begin the planning process for next year's election. And there is no better way to get started then by reading our new book, Winning Your Election The Wellstone Way: A Comprehensive Giude for Candidates and Campaign Workers. A good campaign starts with great preparation and a plan. While campaigning for votes may not start until later, thinking through the race, and developing a calendar backwards from Election Day will help you run a campaign that is proactive instead of reactive right from the start. So pick up and read our new guide, and then seek out one of our many candidate trainings we'll be running around the country in the next 15 months.
This companion guide to Politics the Wellstone Way, the
best-selling introduction to political action, features the in-depth
knowledge that campaigns need to take energy and engagement to the next
level-getting elected. With detailed and informative examples from
progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda.
If you have ever considered volunteering for a political candidate,
working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way
is the key resource you need to devise a sophisticated, progressive,
and successful strategy and, ultimately, affect people's lives for the
better.
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Praise for Winning Your Election the Wellstone Way:
"Winning Your Election the Wellstone Way" is a must to any politician who wants to be informed as possible for their election" -- Midwest Book Review
"My friend Paul Wellstone believed in the
politics of passion and bottom-up participation, and Wellstone Action
continues his work by teaching his winning strategies to a new
generation of progressives. Winning Your Election the Wellstone Way
is an invaluable how-to handbook of the tools and tactics that Paul
perfected with practical case studies from Paul's most trusted advisors
that show you how to translate theory into practice in the heat of a
campaign. This book is a superb source book for candidates as well as
campaign managers and staff. I couldn't recommend this book more
highly." -U.S. Senator Tom Harkin
"Paul Wellstone used
populist politics and grassroots organizing to light a prairie fire
that swept him into office despite the longest of odds. He knew what he
believed and he knew how to win. His legendary formula for winning
elections without compromising his values is contained in the pages of
this book-a must read for progressives who want to win!" -Jim Hightower
"Winning Your Election the Wellstone Way
provides a refreshing look at how to run an election in a grassroots
people-powered way-just as the great Senator Paul Wellstone did-and
win." -Representative Tim Walz (MN-01), Camp Wellstone alum
Jeff Blodgett
is executive director of Wellstone Action and has twenty-five years of
community organizing, issue advocacy, and political management
experience. He spent thirteen years as a senior aide, adviser, and
campaign manager to the late Senator Paul Wellstone, running all three
of his election campaigns. Blodgett has worked on dozens of other
election campaigns and issue advocacy efforts, including Amy
Klobuchar's successful election to the U.S. Senate in 2006.
Bill Lofy
is a senior trainer for Wellstone Action's national training programs.
In addition to working for Wellstone for six years as a press aide and
campaign organizer, he has worked on campaigns at the local, state, and
presidential levels, including managing the 2006 coordinated campaign
for the Vermont Democratic Party and the 2000 Minnesota Bradley for
President campaign. He is the editor of Politics the Wellstone Way: How to Elect Progressive Candidates and Win on Issues (Minnesota, 2005) and the author of Paul Wellstone: The Life of a Passionate Progressive.
304 pages | 18 b&w photos | 7 x 10 | 2008
TABLE OF CONTENTS
About This Book Jeff Blodgett
1. Running to Win: Qualities of Good Candidates and Managers
2. Writing a Campaign Plan and Laying Out a Path to Victory
3. Creating a Message and Delivering It to Your Audience
4. Identifying Your Base, Swing Voters, and Opponents through Voter Targeting
5. How to Build Your Base and Use It for Direct Voter Contact
6. Using Direct Mail to Reinforce Your Message and Target Specific Voters
7. Reaching Voters through Paid Advertising
8. Working with Reporters and Communicating Your Message through Earned Media
9. Raising Money and Knowing How to Spend It
10. Getting to Know Your Candidate and Understanding Your Opponent
11. Maximizing the Candidate's Time with Smart Scheduling
12. Getting the Most out of Technology
13. The Campaign Manager: What It Takes to Run a Successful Race
14. Turning Out Our Voters by Getting Out the Vote
15. You Won. Now What?
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